Chicago, IL, March 12, 2010 - Featuring the country's leading strategists for marketing to the 50 + consumer, the 7th Annual What's Next Boomer Business Summit is set for March 19, 2010 at the Hyatt Regency in Chicago. Produced by Mary Furlong & Associates and featuring such outstanding speakers as Kevin Donnellan, Executive Vice President and Chief Communications Officer of AARP, Mark Graham, Senior Vice President, iVillage.com and Dr. Stan Humphries, Chief Economist, Zillow.com, the event will focus on the most effective strategies for selling products and services to the post-recession baby boomer market .
Boomer Facts
- 77 million baby boomers represent 28% of the
- Boomers were born between 1946 and 1964
- Hold 77% of all financial assets
- Every 7 seconds someone is turning 50
- By 2010, 108 million people will be over 45
- Households headed by someone 40 or older hold 91% of
- Boomers constitute 35% to 38% of Internet users
The event will spotlight new research, products and services that truly represent what is next in the boomer market. The 2010 event will emphasize integrated, social and mobile marketing and new distribution channels. It also will provide a profile of business segments that have moved into the rapidly growing sector of care giving, an $800 billion market.
Navigate Boomer Media, the largest boomer digital ad network with 115 sites is sponsoring the “What’s Next Boomer Business Summit“ “This is where agency and marketing heavyweights will gather to learn more about getting their share of the $2 trillion boomers spend annually on travel, healthcare, autos and financial services. It is also an excellent venue for networking and building alliances,” said Nancy Shonka Padberg, CEO Navigate Boomer Media. Navigate Boomer Media is offering registrants to the Summit
About Navigate Boomer Media
Navigate Boomer Media, LLC www.navigateboomermedia.com based in Santa Monica , California
