Marketing to Boomers and Beyond Workshop May 14, 2010 in Manhattan

FOR IMMEDIATE RELEASE
Media Contact:
Dr. Leslie Harris, mmrHarris@aol.com, 201-836-7486

TEANECK, NJ, February 18, 2010—Boomers are big business. More than 15 experts on the topic of marketing to the Baby Boomer generation (those born between 1946 and 1964) will share marketing strategies in a workshop at the Manhattan Marriott on May 14, 2010. The workshop is titled “Marketing to Boomers and Beyond: How to Build Your Business with the Mature Consumer.”

The workshop presentations will identify the importance of the 50-plus marketplace and educate marketers about the $7 trillion in personal wealth that is held collectively by people over the age of 50. Boomers purchase 80% of luxury travel vacations, purchase 7 cars on average over age 50 as well as most of the financial and health care products. “The Boomer and Beyond generations are the most written-about age segment however, marketers continue to undervalue Boomer and Beyond consumers and therefore allow these consumers to make buying decisions with few marketing or advertising programs to gain their loyalty or favorable brand attitudes,” Dr. Leslie Harris says.

Speakers include Brent Bouchez, Kevin Lavery, Jerry Shereshewsky, Adriane Berg, Helen Foster, Todd Harff, Dr. Elaine Lyons, Ken Lyons, Paul E. Johnson, Tom Mann, Pat Burns, Kurt Medina and Steve Howard. A panel presentation on marketing to Boomer women using social media will be moderated by Martin Diano, with panelists Marva Goldsmith, Sandra Levitin and Nancy Shonka Padberg.

The workshop program will cover topics relating to Boomer marketing, including marketing with social media, family and community issues, caregiver concerns, Baby Boomer trends and research findings. Sponsorships are still available; contact Paul Johnson at pejconsulting@hotmail.com. Early bird registration is March 1, attend for $175 per person or $275 for two attendees http://www.beyondboomers.com/workshop.html

In addition to breakfast and lunch, each attendee will receive a copy of the book 77 Truths About Marketing to the 50+ Consumer and a copy of one of Harris’s books – either After Fifty or After Sixty; both are described at www.beyondboomers.com.

About Dr. Leslie M. Harris
The organizer of the workshop is Dr. Leslie M. Harris, a noted Boomer expert and the author of After Fifty: How the Baby Boom Will Redefine the Mature Market and After Sixty: Marketing to Baby Boomers Reaching Their Big Transition Years.

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