Boomers Spend $3 Trillion Annually, do you target them with your social media?

There are 78 Million Boomers in the U.S.....

born between 1946 and 1964 (ages 46 - 64)
they purchase 7 cars after age 50,
buy 80% of the luxury travel
constitute 38% of Internet users
care giving marketplace is $800 billion

Learn more here http://bit.ly/NBMPoll

Sources:
Comscore, Piper Jaffray
NCOA, Caring.com