Does your company target baby boomers, ages 46 to 64? This one-day business and aging forum will provide a rare opportunity for top-ranked national academic experts on economics, gerontology, and consumer behavior to engage in dialogue with Atlanta business leaders interested in understanding, attracting, and capitalizing on a growing senior market.
Special guest speaker Mary Furlong of Furlong and Associates will discuss Marketing to Older Adults. Presentations will address the enormous potential for targeting the senior market, life-course perspectives on the psychology and economics of consumption, effective strategies for marketing to older adults, and spotlight specific industries-including financial services, entertainment, technology, pharmaceuticals, insurance, and the "grandparent economy."
View Agenda
http://geron.org/annualmeeting
* This event is part of GSA's "Creative Approaches to Healthy Aging" conference, to be held November 18-22 in Atlanta, GA, at the Hilton Atlanta and the Atlanta Marriott Marquis. An estimated 3,500 professionals in the field of aging are expected to attend, and the program schedule contains more than 400 scientific sessions featuring interdisciplinary research on aging. Questions?
Contact Greg O'Neill at (202) 587-2842 or goneill@agingsociety.org.
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