Study found adults ages 45-54 heaviest users of all electronic media, spending an average of 9.5 hours per day. A combination of TV, computers and mobile devices. This user group (majority are Baby Boomers) spent more time on email, instant messaging (IM) and DVR playback than any other group. Adults were exposed to 72 minutes of advertising a day across all media.*
*2008, $3.5 million research study conducted by Council for Research Excellence in 5 U.S. cities
Source USA Today, March 27, 2009 edition
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