"Advertisers, Agencies Need a Better Understanding of Our Feisty, Evolving Generation"

In keeping with our theme here of this economic phenomenon of 78 million baby boomers in the U.S. spending $2.3 trillion + dollars annually - and what marketers need to understand about them. Here is an excerpt from Ad Age Article by Judann Pollack


"Nielsen said that boomers in 2010 will account for approximately 38.5% of all dollars spent on consumer package goods such as diapers (the baby variety, not the adult variety), toothpaste and laundry detergent. We account for 40% of customers paying for wireless services and 41% of customers paying for Apple personal computers. And, apparently, we account for a lot of booze sales. "Alcohol is a bigger part of [boomers] lives," said Nielsen Senior VP-Research Doug Anderson. "They aren't going to just stop."

What can I say? I'm doing my part.

The point is, with apologies to Dylan Thomas, we boomers aren't going to go gentle into that good night. This generation is unlike any other. We are feisty and we are fighters. The words "getting old" aren't even in our lexicon.

So you can keep the denture creams thanks; I'll buy the collagen creams, toning shoes and Spanx."

Ad Age Article July 20, 2010
http://adage.com/columns/article?article_id=145006

Ad Age Article July 19, 2010 - Youth Audience Losing Dominance, Boomers Take Their Place

Nice to see boomers finally getting the respect they deserve in the marketing world. Ad Age published great article today about Youth Losing Their Dominance, and they should, they don't have the money boomers have acquired. Since boomers control 70% of the U.S. wealth, buy 80% of luxury travel, 8 out of 10 own their own homes, buy 7 cars over the age 50 and 40% will move upon retirement and boomers spending 15 hours per week online - they are large and in charge - 78 million of them in the U.S.

Nielsen: This Isn't Your Grandfather's Baby Boomer Youth Audience Lose Dominance http://bit.ly/dpQZrM

Baby Boomer Brands

Good Boomer article in Ad Age earlier this year. They list the Boomer Brands: Do
you recognize, have brand loyalty to these brands, and buy these brands?

•  Harley Davidson
• Levis
• Coach
• Clairol
• Club Med
• Facebook
• Frye Boots
• Saturday Night Live
• Absolut Vodka

•  Pepsi
• L'eggs
• Beatles
• Noxema
• Slinky
• Volkswagen

The 78 million boomers in the U.S. made these brands!

Baby Boomers Are On Line 15 Hours Per Week

Baby boomers are online 15 hours per week according to Harris Interactive Survey in December 2009. That's more time than teenagers - which is 13 hours per week! Baby boomer spend more time and money online than any other generation. Additional stats from Pew Research Study:

• 69% get their news online
• 70% buying product online
• 50% banking online
• 48% are conducting job-related research

Advertisers and marketers reach boomers online with media buys on Navigate Boomer Media, largest boomer online source and ad network.
http://navigateboomermedia.com

Marketers and Ad Agency's Target Baby Boomers (Ages 46 - 64) to Increase Revenue

As marketers, brands and agencies look for new revenue streams they are turning their eye to the boomer consumer according to AAF.

Here are 10 Boomer Consumer Facts:

• There are 78 million boomers in the U.S.
• Boomers spend 15 hours per week online -
• Boomers purchase 7 cars on average over the age 50
• Boomers purchase 80% of luxury travel
• 8 of 10 Boomers own their homes
• By the end of 2010 - 40% of the U.S. will be boomers
• Boomers control 70% of the U.S. Wealth
• Boomers buy for 3 generations - children, themselves, for their parents
• Boomer women make 80% of the household purchase decisions
• Boomer spend 3x as much online then other demographics (travel, concerts, gifts)

Is Your Brand Targeting the Boomer Consumer?

Sources:
Harris Interactive December 2009
Pew Research
Yankelovich
Census Bureau

Navigate Boomer Media, The Source for Reaching Boomers Online
http://navigateboomermedia.com

Navigate Boomer Media, Largest Boomer Online Ad Network

Navigate Boomer Media is now the largest boomer online ad network with 118 boomer focused sites delivering 107 million monthly unique visitors and 1.5 billion page impressions.

We work with Ad Agencies, Digital Agencies, VP's Marketing and Brand Managers targeting the lucrative boomer online.
Boomers control 70% of the U.S. Wealth, buy 80% of the
luxury travel and purchase 7 cars over the age 50.

Advertising Sales:
 
New York - Nora Gervais 424.239.6242

Mid-Atlantic - Bill Lage 424.239.6264

Mid-West - Tom Brookover 424.238.2159

Western Region - Capri Inge 424.239.6266

Travel & Tourism - Jean-Luc Valentin 424.239.6247

Roger Stallard, EVP - rstallard@navigateboomermedia.com
Kyle Murphy, COO - kmurphy@navigateboomermedia.com
Nancy Shonka Padberg, CEO - npadberg@navigateboomermedia.com

Navigate Boomer Media
www.navigateboomermedia.com
 

info@navigateboomermedia.com

8 Linkedin Benefits

Linkedin is a powerful professional networking tool. Linkedin has million users, it serves virtually every industry and profession. It has 12.5 million small business users alone. Joining a network like LinkedIn is simple, but turning it into a powerful networking tool takes a bit of savvy. Here are 8 Ideas and Benefits for using Linkedin as a professional network:

 1. Create a Compelling Profile,  Make it clear what you've done in your career. Show results.

 2. Build Your Network,  Connect with others who share your professional interests and can help you meet your goals.


 3. Get the Most from Your Network,  Ask and Answer Questions, recommend and introduce colleagues.

 4. Increase Your Credibility and develop credibility, looks better to have a strong presence.

 5. Brand Yourself, its important to develop your own personal brand, a strong presence reinforces.

 6. Find People in Business, re-establish relationships with former colleagues, employees.

 7. Help Others, best way to success is to help others, they won't forget you. Connect with them, Link with them and Recommend if appropriate.

 8. Get to Know a Company - using Linked in Search to learn about a company and its employees is better than a Google search.

Personally, I don't connect with everyone, my preference is that I have met them and or done business with them. It took me 5 years to build over 500 connections, I attend many events, am a guest speaker or am a panelist at conferences and have connected with many of my colleagues and clients over the years. Whether you are conducting industry research, connecting with colleagues or acquiring new customers - Linkedin is the best professional social network around! 

Nancy Shonka Padberg Linkedin Profile
http://www.linkedin.com/in/nancy1