In keeping with our theme here of this economic phenomenon of 78 million baby boomers in the U.S. spending $2.3 trillion + dollars annually - and what marketers need to understand about them. Here is an excerpt from Ad Age Article by Judann Pollack
"Nielsen said that boomers in 2010 will account for approximately 38.5% of all dollars spent on consumer package goods such as diapers (the baby variety, not the adult variety), toothpaste and laundry detergent. We account for 40% of customers paying for wireless services and 41% of customers paying for Apple personal computers. And, apparently, we account for a lot of booze sales. "Alcohol is a bigger part of [boomers] lives," said Nielsen Senior VP-Research Doug Anderson. "They aren't going to just stop."
What can I say? I'm doing my part.
The point is, with apologies to Dylan Thomas, we boomers aren't going to go gentle into that good night. This generation is unlike any other. We are feisty and we are fighters. The words "getting old" aren't even in our lexicon.
So you can keep the denture creams thanks; I'll buy the collagen creams, toning shoes and Spanx."
Ad Age Article July 20, 2010
http://adage.com/columns/article?article_id=145006
Santa Monica Marketing, SEO & Public Relations
Business, Marketing Strategy, SEO & Public Relations Clients: Fairmont Hotels & Resorts, Pepperdine University, LA Fitness, Whole Foods Markets, Tahiti Tourism, PETCO, Cafe del Rey, Cleverparties.com, Artist Marty Katon, BoomerAuthority.org, George D. Wells, American Dream in a Kilt, Best Selling author, Dr.Barton Goldsmith, Grammy-nominated Freddie Ravel, Olympic Coach Dane Selznick, Author, David E. Hagberg, Voiceamerica.com, Forensic Accountant John Tonsick Nancy 310-437-3813
Monday, July 26, 2010
Monday, July 19, 2010
Ad Age Article July 19, 2010 - Youth Audience Losing Dominance, Boomers Take Their Place
Nice to see boomers finally getting the respect they deserve in the marketing world. Ad Age published great article today about Youth Losing Their Dominance, and they should, they don't have the money boomers have acquired. Since boomers control 70% of the U.S. wealth, buy 80% of luxury travel, 8 out of 10 own their own homes, buy 7 cars over the age 50 and 40% will move upon retirement and boomers spending 15 hours per week online - they are large and in charge - 78 million of them in the U.S.
Nielsen: This Isn't Your Grandfather's Baby Boomer Youth Audience Lose Dominance http://bit.ly/dpQZrM
Nielsen: This Isn't Your Grandfather's Baby Boomer Youth Audience Lose Dominance http://bit.ly/dpQZrM
Sunday, July 18, 2010
Baby Boomer Brands
Good Boomer article in Ad Age earlier this year. They list the Boomer Brands: Do
you recognize, have brand loyalty to these brands, and buy these brands?

you recognize, have brand loyalty to these brands, and buy these brands?

- Pepsi
- L'eggs
- Beatles
- Noxema
- Slinky
- Volkswagen
Labels:
78 million baby boomers,
Baby Boomer News
Wednesday, July 7, 2010
Baby Boomers Are On Line 15 Hours Per Week
Baby boomers are online 15 hours per week according to Harris Interactive Survey in December 2009. That's more time than teenagers - which is 13 hours per week! Baby boomer spend more time and money online than any other generation. Additional stats from Pew Research Study:
http://navigateboomermedia.com
- 69% get their news online
- 70% buying product online
- 50% banking online
- 48% are conducting job-related research
http://navigateboomermedia.com
Sunday, June 27, 2010
Marketers and Ad Agency's Target Baby Boomers (Ages 46 - 64) to Increase Revenue
As marketers, brands and agencies look for new revenue streams they are turning their eye to the boomer consumer according to AAF.
Here are 10 Boomer Consumer Facts:
Sources:
Harris Interactive December 2009
Pew Research
Yankelovich
Census Bureau
Navigate Boomer Media, The Source for Reaching Boomers Online
http://navigateboomermedia.com
Here are 10 Boomer Consumer Facts:
- There are 78 million boomers in the U.S.
- Boomers spend 15 hours per week online -
- Boomers purchase 7 cars on average over the age 50
- Boomers purchase 80% of luxury travel
- 8 of 10 Boomers own their homes
- By the end of 2010 - 40% of the U.S. will be boomers
- Boomers control 70% of the U.S. Wealth
- Boomers buy for 3 generations - children, themselves, for their parents
- Boomer women make 80% of the household purchase decisions
- Boomer spend 3x as much online then other demographics (travel, concerts, gifts)
Sources:
Harris Interactive December 2009
Pew Research
Yankelovich
Census Bureau
Navigate Boomer Media, The Source for Reaching Boomers Online
http://navigateboomermedia.com
Monday, June 14, 2010
Navigate Boomer Media, Largest Boomer Online Ad Network
Navigate Boomer Media is now the largest boomer online ad network with 118 boomer focused sites delivering 107 million monthly unique visitors and 1.5 billion page impressions.
We work with Ad Agencies, Digital Agencies, VP's Marketing and Brand Managers targeting the lucrative boomer online.
Boomers control 70% of the U.S. Wealth, buy 80% of the
luxury travel and purchase 7 cars over the age 50.
Advertising Sales:
New York - Nora Gervais 424.239.6242
Mid-Atlantic - Bill Lage 424.239.6264
Mid-West - Tom Brookover 424.238.2159
Western Region - Capri Inge 424.239.6266
Travel & Tourism - Jean-Luc Valentin 424.239.6247
Roger Stallard, EVP - rstallard@navigateboomermedia.com
Kyle Murphy, COO - kmurphy@navigateboomermedia.com
Nancy Shonka Padberg, CEO - npadberg@navigateboomermedia.com
Navigate Boomer Media
www.navigateboomermedia.com
We work with Ad Agencies, Digital Agencies, VP's Marketing and Brand Managers targeting the lucrative boomer online.
Boomers control 70% of the U.S. Wealth, buy 80% of the
luxury travel and purchase 7 cars over the age 50.
Advertising Sales:
New York - Nora Gervais 424.239.6242
Mid-Atlantic - Bill Lage 424.239.6264
Mid-West - Tom Brookover 424.238.2159
Western Region - Capri Inge 424.239.6266
Travel & Tourism - Jean-Luc Valentin 424.239.6247
Roger Stallard, EVP - rstallard@navigateboomermedia.com
Kyle Murphy, COO - kmurphy@navigateboomermedia.com
Nancy Shonka Padberg, CEO - npadberg@navigateboomermedia.com
Navigate Boomer Media
www.navigateboomermedia.com
info@navigateboomermedia.com
Sunday, June 6, 2010
8 Linkedin Benefits
Linkedin is a powerful professional networking tool. Linkedin has million users, it serves virtually every industry and profession. It has 12.5 million small business users alone. Joining a network like LinkedIn is simple, but turning it into a powerful networking tool takes a bit of savvy. Here are 8 Ideas and Benefits for using Linkedin as a professional network:
1. Create a Compelling Profile, Make it clear what you've done in your career. Show results.
2. Build Your Network, Connect with others who share your professional interests and can help you meet your goals.
3. Get the Most from Your Network, Ask and Answer Questions, recommend and introduce colleagues.
4. Increase Your Credibility and develop credibility, looks better to have a strong presence.
5. Brand Yourself, its important to develop your own personal brand, a strong presence reinforces.
6. Find People in Business, re-establish relationships with former colleagues, employees.
7. Help Others, best way to success is to help others, they won't forget you. Connect with them, Link with them and Recommend if appropriate.
8. Get to Know a Company - using Linked in Search to learn about a company and its employees is better than a Google search.
Personally, I don't connect with everyone, my preference is that I have met them and or done business with them. It took me 5 years to build over 500 connections, I attend many events, am a guest speaker or am a panelist at conferences and have connected with many of my colleagues and clients over the years. Whether you are conducting industry research, connecting with colleagues or acquiring new customers - Linkedin is the best professional social network around!
Nancy Shonka Padberg Linkedin Profile
http://www.linkedin.com/in/nancy1
1. Create a Compelling Profile, Make it clear what you've done in your career. Show results.
2. Build Your Network, Connect with others who share your professional interests and can help you meet your goals.
3. Get the Most from Your Network, Ask and Answer Questions, recommend and introduce colleagues.
4. Increase Your Credibility and develop credibility, looks better to have a strong presence.
5. Brand Yourself, its important to develop your own personal brand, a strong presence reinforces.
6. Find People in Business, re-establish relationships with former colleagues, employees.
7. Help Others, best way to success is to help others, they won't forget you. Connect with them, Link with them and Recommend if appropriate.
8. Get to Know a Company - using Linked in Search to learn about a company and its employees is better than a Google search.
Personally, I don't connect with everyone, my preference is that I have met them and or done business with them. It took me 5 years to build over 500 connections, I attend many events, am a guest speaker or am a panelist at conferences and have connected with many of my colleagues and clients over the years. Whether you are conducting industry research, connecting with colleagues or acquiring new customers - Linkedin is the best professional social network around!
Nancy Shonka Padberg Linkedin Profile
http://www.linkedin.com/in/nancy1
Labels:
Linkedin Facts
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