Baby Boomers Love to Travel and Read

Consumers ages 48 – 66 -- officially known as Baby Boomers in marketing speak -- love to travel and read. They have the resources to do so. Baby Boomer consumers purchase 80% of the luxury travel and over 60% have their passports. There is a pent-up demand for travel from years of our recession. 

Family Trips include Grandpa and Grandma, and they may be picking up the tab! These trips tend to be booked around milestone events such as birthdays or anniversaries. Note: grandparents take their grandkids to Europe today because they are savvy travelers themselves. These big-ticket trips will give them quality time and memories for a lifetime

Medical - According to the Medical Tourism Association, medical travel is a $60 billion industry. As Boomers age, affordable health care may be found outside the country. Most popular destinations include Singapore, Thailand, India, Mexico, Costa Rica, Jordan, Turkey and Brazil. 

Culinary Cruises – Baby Boomers love their food, wine and cruising. Put them together and you have a growing market. Holland Cruises started culinary cruises five years ago -- now most of the cruises include culinary delights and focus. 

Religious - over 925,000 people from the U.S. average age of 55 traveled for religious reasons, according to the U.S. Commerce Department. Holy Land includes Israel, Jordan, Egypt, Turkey, Italy, Portugal and France. Ninety percent of the faith-based travelers are Christians. 

Adventure Travel - Adventure travel is for all ages. According to a report by George Washington University and the Adventure Travel Trade Association, the adventure category spending was $89 billion in 2009 with much growth ahead. Boomers and seniors are hiking, sky diving, snorkeling, scuba diving, cycling and skiing.

What Baby Boomers read on their vacations 

The Baby Boomer demographic is the largest consumer of reading material and purchaser of Kindle. Did you know that, according to Gizmodo, 70% of Kindle owners are over age 40? 

• Fierce with Age – Dealing with age, change and becoming fierce with age by Carol Osborne
  
• Beyond Age Rage – War of the generations by David Cravit
  
• From Bedlam to Boardroom – Getting your career back on track by Colleen Aylward

A recent article in the New York Times confirmed that, indeed, hotels and tour operators are catering to Baby Boomers. Knowing they hold 70% of the U.S. wealth, wouldn’t you? 

Boston Marathon Bomb Blast - 2 Dead, 28 Injured April 15, 2013

At least two people have died and 28 others were injured Monday after two bomb blasts exploeded in the crowd near the finish line of the Boston Marathon. Police found two more bombs and disarmed them.

The marathon organizers announced the source of the explosions, which occurred in quick succession about 2:50 p.m. on Boylston Street near the intersection of Exeter Street, three hours after the winner had crossed the finish line. Some store fronts were blown out.

Injured spectators were carried to medical tent intended for runners. Several of the injured had lost limbs, and at least one police officer was hurt.

Local businesses have been evacuated. Concern about next week's London Marathon has Scotland Yard on alert. 

There are 27,000 runners at The Boston Marathon, one of the oldest marathons in existence. The average age of a marathon runner is 38.7.

Gen-Ark Makes it Easy to Preserve Digital Assets

If you think about how much your family photos and historical or sentimental family documents mean to you, then you also understand how much preserving the most interesting and important pieces of your family’s memorabilia and history will mean to future generations.

Gen-Ark™’s cloud-based Digital Estate Asset Management System is designed to support generational succession(s) and future technology changes.  It utilizes a uniquely-secure, financial trust to ensure the permanent protection of every generational archive and the priceless history it contains.  Securing your very own Private Family Archive is easy and affordable.  PLUS, Gen-Ark™ stands behind their product and provides an Industry-First, 25-year warranty.

Don’t leave your heirs with the time-consuming tasks of rummaging through boxes of old documents and photographs which lack description, or the technical challenge of trying to access and sort through your old digital files stored in old file formats on some kind of removable media with a limited shelf life.

Gen-Ark™  Preserving Your Family History for Generations www.gen-ark.com

Sun, Fun and Golf - Tucson, AZ or Prescott, AZ?

The state of Arizona has two well-known names: the Grand Canyon State and The Copper State.  The state's capital is Phoenix, which is also geographically the largest city. Phoenix is ranked 6th largest by U.S. Census bureau for metropolitan size, offering culture, sports, museums, fine dining and more. 

Known for its desert climate, Arizona has extraordinarily hot, dry summers that range in temperature from 90 to 128 degrees Fahrenheit. The coldest months recorded are between November and February wherein the temperatures range from 34 to 75 degrees Fahrenheit, which is very mild when compared to some other areas of the U.S. There is often a large temperature range between the days and nights which makes the Arizona climate one of the most unique in the nation. 

There are three public universities: The University of Arizona, Arizona State University and Northern Arizona University. The Phoenix Suns in the NBA, the Arizona Cardinals in the NFL, the Phoenix Coyotes in the NHL and the Arizona Diamondbacks in the MLB represent the state in the professional sports arena. There are some smaller sports franchises, as well.   Arizona is also the site of several tournaments of the PGA Tour, and the Phoenix Open is held at the Fairmont Scottsdale Princess TPC of Scottsdale.

Learn more about Tucson and Prescott, 2 of the Best Boomer Towns in Arizona here:

www.bestboomertowns.com

Baby Boomer Marketing Facts

Baby Boomer Facts

• Baby Boomers are ages 48 - 66 in 2013
• There are 80 million U.S. consumers are the Baby Boomers 
• Grew up with TV's, computers, cell phones, microwaves, garage door openers, technology is embraced
• 40% of Baby Boomers pay for the wireless service
• 41% of Baby Boomers purchase Apple computers
• Baby Boomers represent 1/3 of all online on social media users
• Facebook fastest growing audience has been women age 50 + 
• Women 40 + spend time playing online games to relieve stress
• Baby Boomers over age 50 spend $7 billion per year online
• The average age of an American Express card holder is 57
• The average Mac user is age 52
• Purchase 63% of new cars 
• Purchase 80% of Luxury Travel
• Baby Boomer's Dream Cars include Porsche, BMW, Mercedes and Jaguar
• Brad Pitt, George Clooney, Oprah, Bruce Springsteen and Madonna are Baby Boomers
• Boomer's spend more time and money online each month than Gen X or Gen Y

Learn more from Navigate Boomer Media, Largest Online Baby Boomer Media Source - placing ads, content, social media on 200 Baby Boomer focused websites: http://navigageboomermedia.com

The Best 21 Places to Live in the U.S.

Find the Best 21 Places to Live in the U.S. ! Real time news, weather, video, podcasts and facts!  You are educated, active and resourceful. You are searching for less stress and more living, you may be an empty nester, you prefer less traffic, fewer taxes and more fresh air and exciting activities! There are no rocking chairs in your future - you prefer pilates, hiking, biking, volunteering, wine club, book club, university classes, surfing the web, telecommuting, yoga, golf, tennis, walking your dog, senior dating and plenty of social activities.

Looking for the Best Places to live in the U.S. ? 

Best Boomer Towns, For Less Stress and More Living! 

www.bestboomertowns.com

Aiken, SC
Ashland, OR
Asheville, NC
Athens, GA
Austin, TX
Bend, OR
Camarillo, CA
Chapel Hill, NC
Charlottesville, VA
Columbia, MO
Danville, KY
Fort Collins, CO
Las Cruces, NM
Maryville, TN
Paso Robles, CA
Pinehurst, NC
Prescott, AZ
Reno, NV
St. George, UT
Tucson, AZ
The Villages, FL

Baby Boomer Life Transitions Create New Opportunities for Marketers

Baby Boomers spend more time and money on line each month than any other demographic - 15 hours vs. teenager's 13 hours per week. Overall, digital advertising will receive an estimated 22% of marketer's overall marketing communication budget according to eMarketer in 2012.  

Baby Boomer Transitions
From ages 45 to 65, individuals experience more life transitions than at any other time in their lives. This means opportunity for brands and marketers to engage Boomers and build their brand promise in Boomers’ hearts and minds. The promise should have one or all of these key elements:

• We make your life better.

• We make your life easier.

• We understand you.

One or more of the following Baby Boomer life transitions are eminent as well as marketing opportunities:

Largest Transfer of Wealth: An estimated $14 Trillion will be inherited by Baby Boomers. 

• Luxury travel
• Automotive
• Second homes
• Health (spa, trainer, home gym)
• Physical rejuvenation

Empty Nest: 

• Decorate home
• Create a home office
• Travel
• Pets - especially dogs and cats for companionship
• Pursing passions

 Caregiver: 

• Need time
• Need support
• Need pampering
• Need time off

 Divorce: 

• Condo sales 
• Active adult living locations
• Wealth management
• Travel
• Girlfriend getaways
• Downsizing

 Grandparent: 

• Education
• Travel (cruises, theme, adventure, education)
• Books
• Gifts
• Savings accounts
• Hip or knee replacement

 Menopause

• Comfort
• Understanding
• Education
• Support
• Wellness

In addition to brands positioning themselves as being helpful, web sites are providing invaluable resources and building their brands in the hearts and minds of Boomers and seniors. There are many sites today where Boomers are seeking information and pursuing their passions. For instance, when Boomers become empty-nesters, they need information on gardening, golfing, traveling, health issues, spending time with grandchildren, and redecorating. It's understanding life transitions.